Trevor Smith, Ph.D., on Inside Sources with Boyd Matheson

WPAi’s Chief Research Officer Trevor Smith appeared on Boyd Matheson’s Inside Sources to discuss his recent article with Democratic pollster Bradley Honan, the flaws seen in public polling, and what the media can do to save its credibility.

Listen in here.

Trevor Smith, Ph.D., on the Flaws and Limitations of Public Polling

It isn’t often that you will find a liberal Democrat and a conservative Republican agreeing. However, in this piece co-authored by Bradley Honan and WPAi’s Chief Research Officer Trevor Smith, we see that they can agree on one thing:

After the flawed media polls of 2016 and 2020, public-facing polling is in dire need of a re-boot.

In the first article of a two-part series written by the pair, the team highlights some of the flaws seen in 2016 and 2020. This informative piece from two experts in their field outlines what can cause a flawed poll, how media pollsters can avoid significant errors in their methodology, and what must be done to save media polling.

With innovative minds like Trevor Smith, Ph.D., at the helm, WPAi stays at the forefront of polling. Our methodology take these flaws into account, jumping ahead of shifts in the industry and providing our clients with the most accurate and up to date insights.

Read the article here

WPA Intelligence Releases Newest Round of Modeling for 2022 Election

WPA Intelligence’s first modeling refresh of 2022 hits at some of the most important issues of the election cycle. Get the intelligence needed to win through our new data dictionary models, now available in Bonfire.


Vaccine Mandates

Voters who are against coronavirus vaccine mandates.


Voters who blame the Biden administration for the rise in economic inflation.


Voters who believe that the Democratic party is becoming more socialist.

Parental Control 

Voters who believe parents should have greater influence over school curriculums.

California Homelessness Reduction Model – Candidate Support


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Voters who support a candidate who will compassionately but firmly reduce the outdoor homeless population, and not allow tents on sidewalks or public spaces.

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Homelessness_Msg_Broad – 13,746,209

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Homelessness_Msg_Tight – 5,730,821

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Want to learn more? Contact

Trevor Smith, PhD, named Chief Research Officer

On this Veteran’s Day, we are proud to announce that Trevor Smith, PhD, WPA Intelligence’s Director of Research and a veteran of the U.S. Air Force, has been named WPAi’s new Chief Research Officer.

During his time with WPAi, Trevor has conducted and managed the implementation of polling projects for hundreds of political campaigns and policy initiatives.

Our CEO, Chris Wilson, had this to say on Trevor’s new role:

“Trevor Smith is the glue that holds us all together at WPAi.  He is the rare combination of brilliant, humble, and indefatigable.  We’re blessed to have him on our team and our clients are the beneficiary of his immense talents.”

Trevor has been a mentor to so many along the way and a cornerstone of our team for many years. We are looking forward to all Trevor has to offer the team and our clients in his new role.

Trevor has a Ph.D. from Walden University, an MPA from Webster University, and a BA from Pfeiffer University.

WPA Intelligence Congratulates Glenn Youngkin

It has been a distinct honor for WPA Intelligence to have been a part of the Youngkin team, building the data and analytics infrastructure that helped navigate the campaign through a tumultuous nominating contest, then build a winning collation of suburban, rural, and urban voters across Virginia on Tuesday night.

Glenn Youngkin is a generational candidate who lifted the entire team around him through his optimism, indefatigability and faith.  I’ve seldom been prouder to be a part of helping elect a person to office,” commented WPAi CEO Chris Wilson.

Youngkin Polling Director and WPAi Vice President Amanda Iovino said, “This campaign was data-driven from the beginning. At Glenn’s direction we built the strongest analytics program in Virginia history, giving the campaign the ability to identify persuadable voters in every community across the Commonwealth. We used the analytics to drive the polling that showed us the messages that not only resonated with voters but motivated them to vote for Glenn, and the results speak for themselves.”

Mike Carey (OH-15) Elected to Congress

Veteran and businessman Mike Carey has been elected to the U.S. House of Representatives for OH-15. We were honored to have worked alongside the campaign on their data and analytics. Congratulations to the Carey for Congress team and our very own Conor Maguire on the victory. On to 2022 and flipping the House!

WPAi CEO Chris Wilson on Fox Business

WPA Intelligence CEO Chris Wilson appeared on Fox Business to discuss the Virginia Governor’s race, Republican prospects for 2022, and more.

Conor Maguire Named to AAPC’s “40 Under 40”

Conor Maguire, WPA Intelligence Principal and Managing Director of our DC office, was awarded the distinct honor of being named to the American Association of Political Consultant’s 40 Under 40 list for 2021. The list is maintained yearly by AAPC to highlight the efforts of strategists from both sides of the aisle.

Conor’s dedication to data and analytics, alongside his experience with competitive campaigns across the country, has made him an invaluable asset to our team. As part of WPA, Conor has maintained a commitment to serving our clients with the most sophisticated polling and analytics in the field, while leading our DC team’s efforts for campaigns and corporate clients.

WPA Intelligence CEO Chris Wilson had this to say in regards to Conor’s achievement:

“Conor Maguire has quickly proven to be a leader in the polling and data industry. Conor’s dedication is proven by the success of our clients. His leadership as part of our DC team has not only expanded our capabilities, but developed one of the most talented teams in political data. This recognition is extremely well deserved.”

Conor becomes the 5th WPA strategist to be recognized with this award, including last year’s awardee and WPA Research Director Trevor Smith as well as WPA’s Director of Analytics Matt Knee.

Poll shows Oklahomans strongly support SQ 780, criminal justice reform – Published 03/11/2021

March 11, 2021

Contact: Chris Wilson
Office: (202) 470-6300
Cell: (202) 664-3300

Poll shows Oklahomans strongly support SQ 780, criminal justice reform, and funding for treatment and other crime prevention programs

OKLAHOMA CITY — A majority of Oklahomans support common sense criminal justice reform, according to a recent poll conducted by WPA Intelligence in February 2021. Sixty-nine percent of Oklahomans say they support criminal justice reform, and 66% believe it is important to reduce the number of people in prisons or jail.

“Oklahomans’ support for criminal justice reform is clear and consistent across party lines,” said Chris Wilson, president of WPA Intelligence. “The data show a majority of Oklahomans support reforms that would safely reduce the jail and prison population, save taxpayer dollars, and provide people who have committed nonviolent offenses with the resources and treatment they need to safely reenter their communities.”

Oklahoma has one of the highest imprisonment rates in the country, and for three decades, incarcerated more women per capita in the nation. “Sixty-five percent of respondents are more likely to vote for candidates who support criminal justice reform, and this support is consistent across party lines,” said Wilson. “Candidates put their electoral futures at risk if they do not support criminal justice reform.”

Oklahomans continue to overwhelmingly support SQ 780, approved by voters in 2016, which reclassified simple drug possession and low-level property crimes as misdemeanors. In the recent survey, over three-quarters (76%) of respondents said they support SQ 780, and 65% of Oklahomans voiced support for using additional funding to reduce crime by investing in drug or mental health treatment, education, and victim services.

In addition, of those surveyed, 78% said they support the Violence Prevention Innovation Fund (HB 2879), a bill introduced during the 2021 legislative session. The Fund would reinvest savings from sentence enhancement reform into services for survivors of violence and crime prevention programs.

“This polling further proves what we already know — that Oklahomans want smart justice reform that prioritizes treatment over longer prison sentences,” said Jonathan Small, president of the Oklahoma Council of Public Affairs. “Oklahomans want action on criminal justice reform, and expect elected leaders to make it a priority. Voters continue to strongly support SQ 780 and lawmakers should not pass legislation that would undo that impactful reform. Voters know we must address our state’s incarceration crisis and overwhelmingly support prioritizing reentry services or treatment to help people safely return to their communities and be productive citizens.”

The poll was conducted by WPA Intelligence, an Oklahoma-based firm with polling experience in political races across the nation, between February 22-25, 2021.

The full survey results memo can be found here.