WPA Intelligence Releases 40+ New Data Dictionary Models

WPA Intelligence is proud to announce the release of our newest set of industry-leading political models, now available for purchase on Bonfire. These models represent the culmination of extensive research, development, and rigorous testing to bring you the most accurate and comprehensive political data on the market today.

The new models provide segmentation across a wide range of topics including views on President Biden, opinions on Congressional priorities, perspectives on international aid, preferences for Republican candidates and factions (e.g. dramatic disruptor vs experienced strategist, MAGA, Establishment Conservative, etc.) party switchers, religious affiliation, and opinions on key issues like abortion and Donald Trump’s role in the GOP.

In total, this release includes over 40 new Data Dictionary models encompassing voter sentiments, priorities, affiliations, and behaviors. As always, our models are subjected to rigorous methodology, transparency, and ongoing accuracy testing.

If you’d like to discuss which model(s) would work best for your effort, contact us today!

See our full list of cutting-edge models here.

Available for license and integration through Bonfire today!

In Case You Missed It – Coverage of WPAi’s latest national survey of GOP primary voters

Our latest poll of the 2024 Republican primary has been featured in over a dozen publications. The survey, which was conducted February 13-16, found Florida Gov. Ron DeSantis leading the field of 2024 GOP primary voters.

Here are some of the highlights of the news coverage:

WPA’s CEO Chris Wilson joined HillTV to review the poll results and explain some of the nuances of polling GOP primary voters.

Politico: Poll shows edge for DeSantis in clash with Trump Media Outlet: Politico

A new poll shows Gov. Ron DeSantis leading a crowded Republican primary field and running ahead of former President Donald Trump in a hypothetical matchup. The survey of 600 likely Republican primary voters in Florida was commissioned by Firehouse Strategies and 0ptimus.

New York Post: Ron DeSantis leads GOP primary, beats Donald Trump: poll

Florida Gov. Ron DeSantis is leading a crowded GOP primary field for president, according to a new poll — and he would beat Donald Trump in a hypothetical head-to-head matchup.

The study was also featured in a Fox News article about the race

A recent WPA Intelligence survey found Haley had the third-most support in a hypothetical 2024 GOP primary, with 8% of people selecting her as their preferred candidate. In the poll, Haley fell well behind Florida Gov. Ron DeSantis, who received 44% support, and Trump, who was the preferred presidential nominee of 31% of respondents.

Daily Mail: New poll: Ron DeSantis wins 9-candidate GOP primary field with 40% support

Florida Gov. Ron DeSantis has taken a commanding lead in a new poll of potential Republican presidential candidates, winning 40% support in a nine-person field.

CNN: This is the dynamic duo that could decide the 2024 GOP race

“Trump does seem to have a special ability to make this sort of populist appeal [to non-college voters] and also have a special ability to make college-educated conservatives start thinking about alternatives,” GOP pollster Chris Wilson said in an email. “I think we’ll continue to see a big education divide in his support in 2024.”

Washington Examiner: DeSantis leading Trump and wider field: poll

Florida Gov. Ron DeSantis is leading a crowded field of potential Republican presidential contenders in 2024, according to a new poll that shows him ahead of former President Donald Trump.

MSN: New poll: Ron DeSantis wins in a 9-candidate GOP primary field with 40% support

Florida Gov. Ron DeSantis has taken a commanding lead in a new poll of potential Republican presidential candidates, winning 40% support in a nine-person field.

Daily Wire: Inflation, Immigration Most Important Issues For GOP Primary Voters: Poll

Inflation and illegal immigration are top of mind for Republican primary voters, according to a new poll asking what they most want presidential candidates to tackle. The WPA Intelligence poll showed 1,000 Republican primary voters a list of 13 issues facing the U.S., and asked respondents to choose which of the issues was the most important for presidential candidates to address. Thirty-eight percent of respondents said “inflation or rising prices” was the most important issue. The other issue that broke double-digits was illegal immigration, with 27% of respondents saying it was the most important.

Daily Caller: DeSantis leads polls against Trump and rest of field for 2024

Florida Governor Ron DeSantis is the clear favorite for Republican voters in a hypothetical 2024 presidential primary field that includes former President Donald Trump.

Bloomberg: Trump, DeSantis Square Off in Palm Beach With Dueling Donor Events

DeSantis is making moves suggesting he’ll run, selecting top campaign staff, identifying operatives in key states and traveling to raise money and build his brand. DeSantis enjoyed the most support among nine potential GOP presidential primary candidates in a recent WPA Intelligence poll. The survey of 1,000 voters, conducted Feb. 13-16, showed him backed by 40% of respondents, compared with 31% for Trump.

Trevor Smith, Ph.D., on Inside Sources with Boyd Matheson

WPAi’s Chief Research Officer Trevor Smith appeared on Boyd Matheson’s Inside Sources to discuss his recent article with Democratic pollster Bradley Honan, the flaws seen in public polling, and what the media can do to save its credibility.

Listen in here.

Trevor Smith, Ph.D., on the Flaws and Limitations of Public Polling

It isn’t often that you will find a liberal Democrat and a conservative Republican agreeing. However, in this piece co-authored by Bradley Honan and WPAi’s Chief Research Officer Trevor Smith, we see that they can agree on one thing:

After the flawed media polls of 2016 and 2020, public-facing polling is in dire need of a re-boot.

In the first article of a two-part series written by the pair, the team highlights some of the flaws seen in 2016 and 2020. This informative piece from two experts in their field outlines what can cause a flawed poll, how media pollsters can avoid significant errors in their methodology, and what must be done to save media polling.

With innovative minds like Trevor Smith, Ph.D., at the helm, WPAi stays at the forefront of polling. Our methodology take these flaws into account, jumping ahead of shifts in the industry and providing our clients with the most accurate and up to date insights.

Read the article here

WPA Intelligence Releases Newest Round of Modeling for 2022 Election

WPA Intelligence’s first modeling refresh of 2022 hits at some of the most important issues of the election cycle. Get the intelligence needed to win through our new data dictionary models, now available in Bonfire.


Vaccine Mandates

Voters who are against coronavirus vaccine mandates.


Voters who blame the Biden administration for the rise in economic inflation.


Voters who believe that the Democratic party is becoming more socialist.

Parental Control 

Voters who believe parents should have greater influence over school curriculums.

California Homelessness Reduction Model – Candidate Support


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Voters who support a candidate who will compassionately but firmly reduce the outdoor homeless population, and not allow tents on sidewalks or public spaces.

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Homelessness_Msg_Broad – 13,746,209

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Homelessness_Msg_Tight – 5,730,821

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Want to learn more? Contact

Trevor Smith, PhD, named Chief Research Officer

On this Veteran’s Day, we are proud to announce that Trevor Smith, PhD, WPA Intelligence’s Director of Research and a veteran of the U.S. Air Force, has been named WPAi’s new Chief Research Officer.

During his time with WPAi, Trevor has conducted and managed the implementation of polling projects for hundreds of political campaigns and policy initiatives.

Our CEO, Chris Wilson, had this to say on Trevor’s new role:

“Trevor Smith is the glue that holds us all together at WPAi.  He is the rare combination of brilliant, humble, and indefatigable.  We’re blessed to have him on our team and our clients are the beneficiary of his immense talents.”

Trevor has been a mentor to so many along the way and a cornerstone of our team for many years. We are looking forward to all Trevor has to offer the team and our clients in his new role.

Trevor has a Ph.D. from Walden University, an MPA from Webster University, and a BA from Pfeiffer University.

WPA Intelligence Congratulates Glenn Youngkin

It has been a distinct honor for WPA Intelligence to have been a part of the Youngkin team, building the data and analytics infrastructure that helped navigate the campaign through a tumultuous nominating contest, then build a winning collation of suburban, rural, and urban voters across Virginia on Tuesday night.

Glenn Youngkin is a generational candidate who lifted the entire team around him through his optimism, indefatigability and faith.  I’ve seldom been prouder to be a part of helping elect a person to office,” commented WPAi CEO Chris Wilson.

Youngkin Polling Director and WPAi Vice President Amanda Iovino said, “This campaign was data-driven from the beginning. At Glenn’s direction we built the strongest analytics program in Virginia history, giving the campaign the ability to identify persuadable voters in every community across the Commonwealth. We used the analytics to drive the polling that showed us the messages that not only resonated with voters but motivated them to vote for Glenn, and the results speak for themselves.”

Mike Carey (OH-15) Elected to Congress

Veteran and businessman Mike Carey has been elected to the U.S. House of Representatives for OH-15. We were honored to have worked alongside the campaign on their data and analytics. Congratulations to the Carey for Congress team and our very own Conor Maguire on the victory. On to 2022 and flipping the House!

WPAi CEO Chris Wilson on Fox Business

WPA Intelligence CEO Chris Wilson appeared on Fox Business to discuss the Virginia Governor’s race, Republican prospects for 2022, and more.