We maintain and regularly update a wide variety of audiences and models nationwide so you deliver the right message to the right audience.

Whether you are working to build a winning campaign or a successful product launch, we can help you find the key motivators in your target audience. Don’t talk abstractions or count on “e-mail blasts” and broad messages, talk directly to individuals about what matters most to them.

Our databases have the most up-to-date information about what will move your cause forward. See examples of how we segment large populations into targeted groups ready to hear your message using the map below.


WPA Intelligence Data Dictionary

WPA Intelligence has developed models and modeled audience tags for voters across the country. Every universe defined below can be subset according to any demographic group or political geography, from gender and age group to state, Congressional District, and State Legislative District. These universes can also be combined with each other for richer targeting – for example, offline activists who want to Replace Obamacare.

This data dictionary is intended to provide a list of available audiences with brief definitions.

2018 MIDTERM TURNOUT SEGMENTS

ISSUE SEGMENTS

MEDIA HABIT SEGMENTS

GOP ISSUE SEGMENTS

GOP IDEOLOGICAL SEGMENTS