Effective Tools for Persuading Your Audience
WPA Intelligence has developed models and modeled audience tags for voters across the country. Every universe defined below can be subset according to any demographic group or political geography, from gender and age group to state, Congressional District, and State Legislative District. These universes can also be combined with each other for richer targeting – for example, offline activists who want to protect Medicaid.
This data dictionary is intended to provide a summary of available audiences with brief definitions.