Voters’ views on President Biden’s job in office (approve, disapprove, strongly disapprove).
WPA Intelligence has developed models and modeled audience tags for voters across the country
Every universe defined below can be subset according to any demographic group or political geography, from gender and age group to state, Congressional District, and State Legislative District. These universes can also be combined with each other for richer targeting – for example, offline activists who prefer Establishment Conservatives.
This data dictionary is intended to provide a summary of available audiences with brief definitions.
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Voters who are concerned over the Biden Administration’s handling of the border.
Voters who believe the world would be better if it were run by women.
Voters’ beliefs surrounding climate change and the need for regulations.
Voters’ views on whether Congress should prioritize investigating the Biden Administration or legislating.
Republican voters who are more likely to purchase products that have explicitly conservative branding.
Voters who do not watch television by traditional means, and thus will not see television advertising.
Registered voters classified as disengaged, that is, fairly unlikely to vote and lacking strong opinions.
Registered voters classified as Get Out The Vote targets. Lower turnout score than ITB, but if they vote, they will likely vote their respective party.
Registered voters classified as In-The-Bank voters. Party Base: high turnout probability and high ballot score.
Registered voters whose ballot score falls in the middle and have medium to high turnout scores. Requires some convincing.
Registered voters classified as “shore up” targets. Closer to the middle in ballot score, but worth some campaign outreach.
Voters’ views on COVID restrictions and the government’s response.
Voters’ views on fixing the crime problem and whether it’s new gun laws or more law enforcement.
Voters’ views on teaching Critical Race Theory (CRT) in schools.
Voters’ views on cryptocurrency.
Republicans’ beliefs surrounding the debt ceiling and the need for conditions.
Voters who oppose defunding the police.
Voters’ views on teaching gender ideology in schools (banned/accepted).
Those who believe that voter fraud changed the outcome of the 2020 presidential election.
Those who believe that we should have safeguards such as voter ID and signature checks, and mostly not have elections take place over many weeks, but still try to make voting easy as well as secure.
Voters’ views on the 2020 election and if voter fraud contributed to Trump’s loss.
Voters who believe that so-called experts, such as journalists, professors, and scientists, are out-of-touch and are often wrong.
Voters who believe that we should grow renewable forms of energy but US oil and gas has economic and foreign policy benefits.
Those who believe our country was founded on a noble vision of freedom and equality and that our founders and their vision are worth honoring and protecting.
Republican voters who are conservative ideologically and primarily focused on economic freedom and defending the Constitution.
Voters’ beliefs surrounding free trade and its impact on America.
Republicans who want dramatic, rough, outsider candidates and are motivated by dissatisfaction with the so-called GOP establishment.
Republicans who are looking for candidates that are dramatic and disruptive.
Republicans who want experienced and strategic candidates, are Trump skeptical, and are not motivated by hostility to the party establishment.
Voters whose views, loyalties, and aesthetics align with Trump’s “Make America Great Again” movement.
Republicans who are looking for candidates who are experienced and strategic, and do not produce unnecessary drama.
Republicans who are Trump skeptical, and are looking for candidates who are experienced and strategic, and do not produce unnecessary drama.
Republicans’ beliefs surrounding government shutdowns and the extent to which they are a cause for concern.
Voters’ beliefs surrounding guns and their use.
Republicans’ beliefs surrounding immigration policies.
Voters’ views on the rise in economic inflation and whether the Biden Administration is at fault.
Voters who believe international aid is largely wasteful/worthwhile.
Those who believe that media bias means they need to seek out sources that agree with their worldview and spread that information to friends.
On issues they care about, these voters are likely to call or write to politicians.
On issues they care about, these voters are likely to contact politicians online.
Voters who oppose racial preferences.
Voters who historically have always voted Democrat.
Voters who historically have always voted Republican.
Voters who historically have typically voted about evenly for each party.
Voters whose modeled party score has changed since the 2016 election. GOP to Ind, Dem to GOP, Ind to GOP, etc.
Voters who have switched their party registration since the 2016 election. GOP to Ind, Dem to GOP, Ind to GOP, etc.
Voters who are emotionally committed to their pro-life ideology.
Republicans’ beliefs surrounding government regulation of business.
The extent to which Republicans are religiously active.
Voters whose religious identity is likely: Black Protestant, Catholic, Evangelical, Jewish, or None.
Those who want a free market energy system where renewables are welcome but must compete on an even playing field.
Republicans’ beliefs surrounding abortion and its legality.
Voters who support the use of scholarships to create school freedom.
Voters who believe that the Democratic party is becoming more socialist.
Republicans’ beliefs surrounding free trade and its implications for America.
Republicans’ views on whether they believe Trump should be the face of the GOP.
Those likely to have voted for Trump in 2016 but Biden in 2020.
Voters who will support/oppose an issue or candidate due to President Trump’s endorsement.
Republicans’ views on how much blame Trump deserves for the disappointing results in the 2022 elections. (Yes, No, Strongly Yes)
Voters’ views on whether we should involve the US in the Ukrainian war.
Republican voter views on providing military aid to Ukraine (support/oppose).