Data Dictionary

Data Dictionary

Effective Tools for Persuading Your Audience

WPA Intelligence has developed models and modeled audience tags for voters across the country

Every universe defined below can be subset according to any demographic group or political geography, from gender and age group to state, Congressional District, and State Legislative District. These universes can also be combined with each other for richer targeting – for example, offline activists who prefer Establishment Conservatives.

This data dictionary is intended to provide a summary of available audiences with brief definitions.

Available for licensing and integration through Bonfire.


Download the Full List of Models Here