“WPA needed a name that better describes our services”, said WPA Intelligence founding partner and CEO Chris Wilson, the former Director of Research, Analytics and Digital Strategy on the Cruz for President campaign. “We are an intelligence company. We provide political intelligence, public affairs intelligence, marketing intelligence and corporate intelligence. While this includes survey research, it is increasingly about data, analytics and technology to manage these data.” … Read More
Monthly Archives: April 2017
How Ted Cruz Engineered His Iowa Triumph
Wilson swiftly recalibrated the challenge as a matter of numbers. On his phone, he summoned a report that counted 9,131 individual Iowans whom Wilson’s statistical models had identified as choosing between the two leading candidates. … Read More
Proving the Polls Wrong?
Just as national polls were a poor indicator of the 2016 outcome, they’re a poor indicator of what the politically meaningful numbers are today. A typical national poll will have a lot of interviews in deep blue states with high … Read More
A look inside a presidential campaign, and how data is front and center in the effort to draw voters and donors
In the center of Ted Cruz’s national campaign headquarters in a southwest Houston high-rise is a group of staffers you may not know — but who may know a lot about you. They are the data and analytics team, led … Read More
Where knocking on digital doors worked.
“Tucked away in the results is a story that suggests organization can actually have quite large effects. Because the data operation built by Wilson and run by the Club for Growth in Wisconsin helped move 345,000 voters into Republican senator … Read More