WASHINGTON, DC –Today, WPA Intelligence, a national leader in data science, survey research and digital strategy, is pleased to announce that we have been awarded Best Application of AI Technology to Optimize Targeting and Best New Research Technique at the 2020 Reed Awards.
We are also proud to announce that our organization has received a 2020 Pollie award, which will be revealed at the conference next month and our Director of Research, Dr. Trevor Smith was named to the AAPC’s 40 Under 40 list.
“Awards season is a great time to recognize our contributions to help our clients win. I’m very proud of our team of researchers, data scientists, and digital strategists. What we accomplish together continues to lead the industry,” – Chris Wilson, WPAi CEO.
Best Application of AI Technology to Optimize Targeting
Using AI technology for targeting allowed us to zero in on a central issue for the Trump Presidency: the passage of USMCA. By bridging the gap between data and digital, we delivered highly targeted digital advertising to raise awareness among carefully segmented audiences about one Representative’s inaction on the matter. We helped our client focus their efforts on mobilizing key voters to engage on the issue and, ultimately, enact change.
“In taking this innovative and data-driven approach, we were able to achieve message saturation and drive our informed audience to generate sufficient buzz to get their Representative to change her public posture and speak out in USMCA’s support, highlighting the power and importance of using highly targeted ads, ” said Hilary Resta, Senior Digital Strategist at WPAi.
“This was not only a win for the Trump Administration,” added Resta. “This was a win for all of the voters likely to be influenced by USMCA’s passage.”
To learn more about our digital team’s work, click here.
Best New Research Technique
Over the past decade, WPAi has been proud to lead the field in research innovation. As evidence by our sixth Reed Award in the past three years, we have continually been ahead of the pack in polling and data science. While we continue to pace our competition, we are hard at work looking for the next big thing to help your cause succeed.
“We are thrilled to have received this award, but find it much more important that we are able to use this innovation in initial research to help our clients better understand the universe they’re looking at,” said Dr. Trevor Smith, Director of Research.
To learn more about our research team’s work, click here.