Data Dictionary Demo
Data Dictionary
Effective Tools for Persuading Your Audience
WPA Intelligence has developed models and modeled audience tags for voters across the country
Every universe defined below can be subset according to any demographic group or political geography, from gender and age group to state, Congressional District, and State Legislative District. These universes can also be combined with each other for richer targeting – for example, offline activists who want to protect Medicaid.
This data dictionary is intended to provide a summary of available audiences with brief definitions.
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All
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Anti-Sexism
Voters who are angry about everyday sexism. -
Christianity Defenders
Voters who are angry because they believe Christianity is under attack. -
Cleopatra
Voters who believe the world would be better if it were run by women. -
Embarrassed by Party
Voters who are often embarrassed by the actions of their political party. -
Gun Culture
Voters’ beliefs surrounding guns and their use. -
Immigration Hawks
Voters with a strong emotional tie to tough immigration policies. -
Oppose Racial Preferences
Voters who oppose racial preferences. -
Pro-Life Stance
Voters who are emotionally committed to their pro-life ideology. -
Trump Effect
Voters who will support/oppose an issue or candidate due to President Trump’s endorsement. -
BLM
Voters’ views regarding the Black Lives Matter movement. -
China
Voters who blame China for the coronavirus pandemic and want to hold them responsible. -
Founding Fathers
Those who believe our country was founded on a noble vision of freedom and equality and that our founders and their vision are worth honoring and protecting. -
Elitism
Voters who believe that so-called experts, such as journalists, professors, and scientists, are out-of-touch and are often wrong. -
Cable Subscribers
Individuals who are likely to use Cable as their primary use for watching TV. -
Christian Radio
These voters listen to Christian radio at least once per week. -
Conservative Talk
These voters listen to conservative talk radio at least once per week. -
Cord Cutters
Voters who do not watch television by traditional means, and thus will not see television advertising. -
Country Radio
These voters listen to Country radio at least once per week. -
Delayed TV Viewers
Voters that are likely to watch TV recorded on DVR. -
Local Sports Talk
These voters listen to local sports talk radio at least once per week. -
Offline Activists
On issues they care about, these voters are likely to call or write to politicians. -
Online Activists
On issues they care about, these voters are likely to contact politicians online. -
Premium Streaming Services User
Voters that are likely to use premium streaming services to get their entertainment. -
Satellite Subscribers
Individuals who are likely to use Satellite as their primary use for watching TV. -
Streamed Music Listeners
Voters that are likely to use stream music as their primary means of listening to music. -
Streamed Video Viewers
Voters that are likely to stream video as their primary means of watching TV. -
Big Tech
Those who believe Big Tech censorship is a bigger threat to democracy than Big Tech allowing lies and foreign interference. -
Disengaged Republicans
Voters who are Republican and voted in 2016, but not 2018. -
Generic Congressional Ballot
Party preference if Congressional elections were today. -
GOP Mobilization Targets
Republican voters who need encouragement to vote. -
Millennial Persuasion Targets
Millennial voters who could be persuaded to vote either way. -
Partisan Downshifters
Voters who are persuadable and have moved away from their Party since 2016. -
Persuasion Targets
Voters who could be persuaded to vote either way. -
Republican Growth Prospects
Those within various ethnic demographics with which Republicans have the potential to grow. -
Swing Women
Women voters who are likely to vote, but could be persuaded to vote either way. -
Trump Approvers
Voters who approve of the job President Trump is doing. -
American Self-Sufficiency Voters
Voters who believe the United States should be able to meet its own needs without relying on imports. -
Climate Change
Voters’ beliefs surrounding climate change and the need for regulations. -
Criminal Justice Reform
Voters who support criminal justice reform and the prioritization of re-entry or sentencing reform. -
Free Trade
Voters beliefs surrounding free trade and its impact on America. -
Impeachment Oppose
Voters who opposed the impeachment of President Trump. -
Support Life
Voters who prefer Pro-Life candidates to Pro-Choice. -
Afghanistan
Voters who are Concerned Regarding the Biden Administration’s Handling of the Afghanistan Pullout. -
Tax Reform
Voters who support President Trump and/or GOP members of Congress more due to tax reform. -
Equality
Voters who believe that equality is more important for society than equity. -
Mask Mandate
Voters who oppose mask mandates in schools. -
Defund Police
Voters who oppose defunding the police. -
Critical Race Theory
Voters who oppose CRT (Critical Race Theory). -
Fauci Favorable
Voters with a favorable or unfavorable view of Dr. Anthony Fauci. -
School Choice
Voters who support the use of scholarships to create school freedom. -
Border Crisis
Voters who are concerned over the Biden Administration’s handling of the border. -
Socialism
Voters who believe that the Democratic party is becoming more socialist. -
Inflation
Voters who blame the Biden administration for the rise in economic inflation. -
Vaccine Mandates
Voters who are against coronavirus vaccine mandates. -
America Firsters
Republican voters who strongly support the America First Agenda. -
Compassionate Conservatives
Republican voters who are highly-religious Christians that have a compassionate conservative worldview. -
Conservative Voters
Republican voters who are Tea Party supporters, but are not Evangelical. -
Culture Warriors
Republican voters who are conservative ideologically, highly religious, and are most interested in fighting the culture war. -
Disenchanted Establishment
Republican voters who are moderate to somewhat conservative ideologically and are disenchanted with President Trump. -
Establishment Conservatives
Republicans who generally prefer candidates who are endorsed by establishment Republican leaders, such as Paul Ryan and Mitch McConnell. -
Establishment Trumpers
Republican voters who are moderate to somewhat conservative ideologically, non-religious, and still positively align with the Traditional Republican Party and Donald Trump Movement. -
Evangelical Activists
Republican voters who are Evangelicals and also Tea Party supporters. -
Free Market Conservatives
Republican voters who are conservative ideologically and primarily focused on economic freedom and defending the Constitution. -
Moderate Globalists
Republican voters who are moderate ideologically, non-religious, and have a strongly globalist worldview. -
Moderate Voters
Republican voters who are more likely to be Traditional Republicans. -
Movement Conservatives
Republican voters who generally prefer candidates who are endorsed by movement conservative leaders, such as Ted Cruz and Rand Paul. -
Populism Index
The extent to which Republicans are motivated by populist messaging. -
Red Team Christians
Republican voters who are conservative ideologically and are loyal partisans. -
Religiosity Index
The extent to which Republicans are religiously active. -
Republican Ideologues
Republican voters who would prefer to see Republicans in Congress stand up for their principles even if it means opposing President Trump. -
Republican Trump Loyalists
Republican voters who would prefer to see Republicans in Congress support the Trump agenda, even when they disagree with it. -
Republican Donors
Republicans likely to have donated by email or text. -
Swing Christian Voters
Republican voters who are practicing Christians and could be persuaded to vote either way. -
Border Wall
Republicans’ beliefs surrounding the building of a wall on the Mexican border. -
Climate Change
Republicans’ beliefs surrounding climate change and the need for regulations. -
Corporate Welfare Index
Republicans’ strength and consistency of support across several corporate welfare policies. -
DACA
Republicans’ beliefs surrounding DACA. -
Debt Ceiling
Republicans’ beliefs surrounding the debt ceiling and the need for conditions. -
Deportation
Republicans’ beliefs surrounding the deportation of illegal immigrants. -
Election Fraud
Those who believe that voter fraud changed the outcome of the 2020 presidential election. -
Election Security
Those who believe that we should have safeguards such as voter ID and signature checks, and mostly not have elections take place over many weeks, but still try to make voting easy as well as secure. -
Election Steal
Those who believe President Trump won by significant margins in 2020 but that the election was stolen. -
Government Shutdowns
Republicans’ beliefs surrounding government shutdowns and the extent to which they are a cause for concern. -
Government Spending
Republicans’ beliefs surrounding the budget deficit and its value over defense and entitlement spending. -
Immigration Index
Republicans’ beliefs surrounding immigration policies. -
Infrastructure
Republicans’ beliefs surrounding government spending or the use of gas tax revenue to improve roads, highways, and airports. -
Insurance Mandators
Republicans who approve of the current law that prevents health insurance companies from raising insurance rates or denying coverage for Americans with pre-existing conditions, even if it causes other Americans to have higher rates and deductibles. -
Marijuana
Republicans’ beliefs surrounding marijuana use and its legality. -
Marriage
Republicans’ beliefs surrounding marriage laws. -
Medicaid Protectors
Republicans who want to protect federal funding for Medicaid, a government program that helps pay for healthcare for low income Americans. -
Monuments
Republicans’ beliefs surrounding the removal or preservation of Confederate monuments. -
National Security
Republicans’ beliefs surrounding national security and the extent to which America should involve itself with other countries. -
Obamacare Sympathizers
Republicans who believe it is the responsibility of the federal government to guarantee that everyone has health care coverage, and that we should protect the level of coverage and funding Obamacare provides. -
Political Knowledge Index
The extent to which Republican voters are politically informed. -
Privacy
Republicans’ beliefs surrounding privacy and its value when compared to security. -
Regulations
Republicans’ beliefs surrounding government regulation of business. -
Religious Tolerance
Republicans who are tolerant of Muslims and think the Islamic worldview does not encourage violence more than others. -
Reproductive Policies
Republicans’ beliefs surrounding abortion and its legality. -
School Choice
Republicans’ beliefs surrounding school choice and the use of vouchers. -
Taxes
Republicans’ beliefs surrounding tax rates. -
Tax Cutters
Republicans who are highly engaged in cutting taxes across the board. -
Term Limits
Republicans’ beliefs surrounding term limits for politicians. -
Trade
Republicans’ beliefs surrounding free trade and its implications for America.
Cultural Tribalism
-
Anti-Sexism
Voters who are angry about everyday sexism. -
Christianity Defenders
Voters who are angry because they believe Christianity is under attack. -
Cleopatra
Voters who believe the world would be better if it were run by women. -
Embarrassed by Party
Voters who are often embarrassed by the actions of their political party. -
Gun Culture
Voters’ beliefs surrounding guns and their use. -
Immigration Hawks
Voters with a strong emotional tie to tough immigration policies. -
Oppose Racial Preferences
Voters who oppose racial preferences. -
Pro-Life Stance
Voters who are emotionally committed to their pro-life ideology. -
Trump Effect
Voters who will support/oppose an issue or candidate due to President Trump’s endorsement. -
BLM
Voters’ views regarding the Black Lives Matter movement. -
China
Voters who blame China for the coronavirus pandemic and want to hold them responsible. -
Founding Fathers
Those who believe our country was founded on a noble vision of freedom and equality and that our founders and their vision are worth honoring and protecting. -
Elitism
Voters who believe that so-called experts, such as journalists, professors, and scientists, are out-of-touch and are often wrong.
Media Consumption Habits & Optimization Indicators
-
Cable Subscribers
Individuals who are likely to use Cable as their primary use for watching TV. -
Christian Radio
These voters listen to Christian radio at least once per week. -
Conservative Talk
These voters listen to conservative talk radio at least once per week. -
Cord Cutters
Voters who do not watch television by traditional means, and thus will not see television advertising. -
Country Radio
These voters listen to Country radio at least once per week. -
Delayed TV Viewers
Voters that are likely to watch TV recorded on DVR. -
Local Sports Talk
These voters listen to local sports talk radio at least once per week. -
Offline Activists
On issues they care about, these voters are likely to call or write to politicians. -
Online Activists
On issues they care about, these voters are likely to contact politicians online. -
Premium Streaming Services User
Voters that are likely to use premium streaming services to get their entertainment. -
Satellite Subscribers
Individuals who are likely to use Satellite as their primary use for watching TV. -
Streamed Music Listeners
Voters that are likely to use stream music as their primary means of listening to music. -
Streamed Video Viewers
Voters that are likely to stream video as their primary means of watching TV. -
Big Tech
Those who believe Big Tech censorship is a bigger threat to democracy than Big Tech allowing lies and foreign interference.
National Electorate Segments
-
Disengaged Republicans
Voters who are Republican and voted in 2016, but not 2018. -
Generic Congressional Ballot
Party preference if Congressional elections were today. -
GOP Mobilization Targets
Republican voters who need encouragement to vote. -
Millennial Persuasion Targets
Millennial voters who could be persuaded to vote either way. -
Partisan Downshifters
Voters who are persuadable and have moved away from their Party since 2016. -
Persuasion Targets
Voters who could be persuaded to vote either way. -
Republican Growth Prospects
Those within various ethnic demographics with which Republicans have the potential to grow. -
Swing Women
Women voters who are likely to vote, but could be persuaded to vote either way. -
Trump Approvers
Voters who approve of the job President Trump is doing.
National Policy Segments
-
American Self-Sufficiency Voters
Voters who believe the United States should be able to meet its own needs without relying on imports. -
Climate Change
Voters’ beliefs surrounding climate change and the need for regulations. -
Criminal Justice Reform
Voters who support criminal justice reform and the prioritization of re-entry or sentencing reform. -
Free Trade
Voters beliefs surrounding free trade and its impact on America. -
Impeachment Oppose
Voters who opposed the impeachment of President Trump. -
Support Life
Voters who prefer Pro-Life candidates to Pro-Choice. -
Afghanistan
Voters who are Concerned Regarding the Biden Administration’s Handling of the Afghanistan Pullout. -
Tax Reform
Voters who support President Trump and/or GOP members of Congress more due to tax reform. -
Equality
Voters who believe that equality is more important for society than equity. -
Mask Mandate
Voters who oppose mask mandates in schools. -
Defund Police
Voters who oppose defunding the police. -
Critical Race Theory
Voters who oppose CRT (Critical Race Theory). -
Fauci Favorable
Voters with a favorable or unfavorable view of Dr. Anthony Fauci. -
School Choice
Voters who support the use of scholarships to create school freedom. -
Border Crisis
Voters who are concerned over the Biden Administration’s handling of the border. -
Socialism
Voters who believe that the Democratic party is becoming more socialist. -
Inflation
Voters who blame the Biden administration for the rise in economic inflation. -
Vaccine Mandates
Voters who are against coronavirus vaccine mandates.
Republican Electorate Segments
-
America Firsters
Republican voters who strongly support the America First Agenda. -
Compassionate Conservatives
Republican voters who are highly-religious Christians that have a compassionate conservative worldview. -
Conservative Voters
Republican voters who are Tea Party supporters, but are not Evangelical. -
Culture Warriors
Republican voters who are conservative ideologically, highly religious, and are most interested in fighting the culture war. -
Disenchanted Establishment
Republican voters who are moderate to somewhat conservative ideologically and are disenchanted with President Trump. -
Establishment Conservatives
Republicans who generally prefer candidates who are endorsed by establishment Republican leaders, such as Paul Ryan and Mitch McConnell. -
Establishment Trumpers
Republican voters who are moderate to somewhat conservative ideologically, non-religious, and still positively align with the Traditional Republican Party and Donald Trump Movement. -
Evangelical Activists
Republican voters who are Evangelicals and also Tea Party supporters. -
Free Market Conservatives
Republican voters who are conservative ideologically and primarily focused on economic freedom and defending the Constitution. -
Moderate Globalists
Republican voters who are moderate ideologically, non-religious, and have a strongly globalist worldview. -
Moderate Voters
Republican voters who are more likely to be Traditional Republicans. -
Movement Conservatives
Republican voters who generally prefer candidates who are endorsed by movement conservative leaders, such as Ted Cruz and Rand Paul. -
Populism Index
The extent to which Republicans are motivated by populist messaging. -
Red Team Christians
Republican voters who are conservative ideologically and are loyal partisans. -
Religiosity Index
The extent to which Republicans are religiously active. -
Republican Ideologues
Republican voters who would prefer to see Republicans in Congress stand up for their principles even if it means opposing President Trump. -
Republican Trump Loyalists
Republican voters who would prefer to see Republicans in Congress support the Trump agenda, even when they disagree with it. -
Republican Donors
Republicans likely to have donated by email or text. -
Swing Christian Voters
Republican voters who are practicing Christians and could be persuaded to vote either way.
Republican Policy Segments
-
Border Wall
Republicans’ beliefs surrounding the building of a wall on the Mexican border. -
Climate Change
Republicans’ beliefs surrounding climate change and the need for regulations. -
Corporate Welfare Index
Republicans’ strength and consistency of support across several corporate welfare policies. -
DACA
Republicans’ beliefs surrounding DACA. -
Debt Ceiling
Republicans’ beliefs surrounding the debt ceiling and the need for conditions. -
Deportation
Republicans’ beliefs surrounding the deportation of illegal immigrants. -
Election Fraud
Those who believe that voter fraud changed the outcome of the 2020 presidential election. -
Election Security
Those who believe that we should have safeguards such as voter ID and signature checks, and mostly not have elections take place over many weeks, but still try to make voting easy as well as secure. -
Election Steal
Those who believe President Trump won by significant margins in 2020 but that the election was stolen. -
Government Shutdowns
Republicans’ beliefs surrounding government shutdowns and the extent to which they are a cause for concern. -
Government Spending
Republicans’ beliefs surrounding the budget deficit and its value over defense and entitlement spending. -
Immigration Index
Republicans’ beliefs surrounding immigration policies. -
Infrastructure
Republicans’ beliefs surrounding government spending or the use of gas tax revenue to improve roads, highways, and airports. -
Insurance Mandators
Republicans who approve of the current law that prevents health insurance companies from raising insurance rates or denying coverage for Americans with pre-existing conditions, even if it causes other Americans to have higher rates and deductibles. -
Marijuana
Republicans’ beliefs surrounding marijuana use and its legality. -
Marriage
Republicans’ beliefs surrounding marriage laws. -
Medicaid Protectors
Republicans who want to protect federal funding for Medicaid, a government program that helps pay for healthcare for low income Americans. -
Monuments
Republicans’ beliefs surrounding the removal or preservation of Confederate monuments. -
National Security
Republicans’ beliefs surrounding national security and the extent to which America should involve itself with other countries. -
Obamacare Sympathizers
Republicans who believe it is the responsibility of the federal government to guarantee that everyone has health care coverage, and that we should protect the level of coverage and funding Obamacare provides. -
Political Knowledge Index
The extent to which Republican voters are politically informed. -
Privacy
Republicans’ beliefs surrounding privacy and its value when compared to security. -
Regulations
Republicans’ beliefs surrounding government regulation of business. -
Religious Tolerance
Republicans who are tolerant of Muslims and think the Islamic worldview does not encourage violence more than others. -
Reproductive Policies
Republicans’ beliefs surrounding abortion and its legality. -
School Choice
Republicans’ beliefs surrounding school choice and the use of vouchers. -
Taxes
Republicans’ beliefs surrounding tax rates. -
Tax Cutters
Republicans who are highly engaged in cutting taxes across the board. -
Term Limits
Republicans’ beliefs surrounding term limits for politicians. -
Trade
Republicans’ beliefs surrounding free trade and its implications for America.
- Cultural Tribalism
- Media Consumption Habits & Optimization Indicators
- National Electorate Segments
- National Policy Segments
- Republican Electorate Segments
- Republican Policy Segments
-
Anti-Sexism
Voters who are angry about everyday sexism. -
Christianity Defenders
Voters who are angry because they believe Christianity is under attack. -
Cleopatra
Voters who believe the world would be better if it were run by women. -
Embarrassed by Party
Voters who are often embarrassed by the actions of their political party. -
Gun Culture
Voters’ beliefs surrounding guns and their use. -
Immigration Hawks
Voters with a strong emotional tie to tough immigration policies. -
Oppose Racial Preferences
Voters who oppose racial preferences. -
Pro-Life Stance
Voters who are emotionally committed to their pro-life ideology. -
Trump Effect
Voters who will support/oppose an issue or candidate due to President Trump’s endorsement. -
BLM
Voters’ views regarding the Black Lives Matter movement. -
China
Voters who blame China for the coronavirus pandemic and want to hold them responsible. -
Founding Fathers
Those who believe our country was founded on a noble vision of freedom and equality and that our founders and their vision are worth honoring and protecting. -
Elitism
Voters who believe that so-called experts, such as journalists, professors, and scientists, are out-of-touch and are often wrong.
-
Cable Subscribers
Individuals who are likely to use Cable as their primary use for watching TV. -
Christian Radio
These voters listen to Christian radio at least once per week. -
Conservative Talk
These voters listen to conservative talk radio at least once per week. -
Cord Cutters
Voters who do not watch television by traditional means, and thus will not see television advertising. -
Country Radio
These voters listen to Country radio at least once per week. -
Delayed TV Viewers
Voters that are likely to watch TV recorded on DVR. -
Local Sports Talk
These voters listen to local sports talk radio at least once per week. -
Offline Activists
On issues they care about, these voters are likely to call or write to politicians. -
Online Activists
On issues they care about, these voters are likely to contact politicians online. -
Premium Streaming Services User
Voters that are likely to use premium streaming services to get their entertainment. -
Satellite Subscribers
Individuals who are likely to use Satellite as their primary use for watching TV. -
Streamed Music Listeners
Voters that are likely to use stream music as their primary means of listening to music. -
Streamed Video Viewers
Voters that are likely to stream video as their primary means of watching TV. -
Big Tech
Those who believe Big Tech censorship is a bigger threat to democracy than Big Tech allowing lies and foreign interference.
-
Disengaged Republicans
Voters who are Republican and voted in 2016, but not 2018. -
Generic Congressional Ballot
Party preference if Congressional elections were today. -
GOP Mobilization Targets
Republican voters who need encouragement to vote. -
Millennial Persuasion Targets
Millennial voters who could be persuaded to vote either way. -
Partisan Downshifters
Voters who are persuadable and have moved away from their Party since 2016. -
Persuasion Targets
Voters who could be persuaded to vote either way. -
Republican Growth Prospects
Those within various ethnic demographics with which Republicans have the potential to grow. -
Swing Women
Women voters who are likely to vote, but could be persuaded to vote either way. -
Trump Approvers
Voters who approve of the job President Trump is doing.
-
American Self-Sufficiency Voters
Voters who believe the United States should be able to meet its own needs without relying on imports. -
Climate Change
Voters’ beliefs surrounding climate change and the need for regulations. -
Criminal Justice Reform
Voters who support criminal justice reform and the prioritization of re-entry or sentencing reform. -
Free Trade
Voters beliefs surrounding free trade and its impact on America. -
Impeachment Oppose
Voters who opposed the impeachment of President Trump. -
Support Life
Voters who prefer Pro-Life candidates to Pro-Choice. -
Afghanistan
Voters who are Concerned Regarding the Biden Administration’s Handling of the Afghanistan Pullout. -
Tax Reform
Voters who support President Trump and/or GOP members of Congress more due to tax reform. -
Equality
Voters who believe that equality is more important for society than equity. -
Mask Mandate
Voters who oppose mask mandates in schools. -
Defund Police
Voters who oppose defunding the police. -
Critical Race Theory
Voters who oppose CRT (Critical Race Theory). -
Fauci Favorable
Voters with a favorable or unfavorable view of Dr. Anthony Fauci. -
School Choice
Voters who support the use of scholarships to create school freedom. -
Border Crisis
Voters who are concerned over the Biden Administration’s handling of the border. -
Socialism
Voters who believe that the Democratic party is becoming more socialist. -
Inflation
Voters who blame the Biden administration for the rise in economic inflation. -
Vaccine Mandates
Voters who are against coronavirus vaccine mandates.
-
America Firsters
Republican voters who strongly support the America First Agenda. -
Compassionate Conservatives
Republican voters who are highly-religious Christians that have a compassionate conservative worldview. -
Conservative Voters
Republican voters who are Tea Party supporters, but are not Evangelical. -
Culture Warriors
Republican voters who are conservative ideologically, highly religious, and are most interested in fighting the culture war. -
Disenchanted Establishment
Republican voters who are moderate to somewhat conservative ideologically and are disenchanted with President Trump. -
Establishment Conservatives
Republicans who generally prefer candidates who are endorsed by establishment Republican leaders, such as Paul Ryan and Mitch McConnell. -
Establishment Trumpers
Republican voters who are moderate to somewhat conservative ideologically, non-religious, and still positively align with the Traditional Republican Party and Donald Trump Movement. -
Evangelical Activists
Republican voters who are Evangelicals and also Tea Party supporters. -
Free Market Conservatives
Republican voters who are conservative ideologically and primarily focused on economic freedom and defending the Constitution. -
Moderate Globalists
Republican voters who are moderate ideologically, non-religious, and have a strongly globalist worldview. -
Moderate Voters
Republican voters who are more likely to be Traditional Republicans. -
Movement Conservatives
Republican voters who generally prefer candidates who are endorsed by movement conservative leaders, such as Ted Cruz and Rand Paul. -
Populism Index
The extent to which Republicans are motivated by populist messaging. -
Red Team Christians
Republican voters who are conservative ideologically and are loyal partisans. -
Religiosity Index
The extent to which Republicans are religiously active. -
Republican Ideologues
Republican voters who would prefer to see Republicans in Congress stand up for their principles even if it means opposing President Trump. -
Republican Trump Loyalists
Republican voters who would prefer to see Republicans in Congress support the Trump agenda, even when they disagree with it. -
Republican Donors
Republicans likely to have donated by email or text. -
Swing Christian Voters
Republican voters who are practicing Christians and could be persuaded to vote either way.
-
Border Wall
Republicans’ beliefs surrounding the building of a wall on the Mexican border. -
Climate Change
Republicans’ beliefs surrounding climate change and the need for regulations. -
Corporate Welfare Index
Republicans’ strength and consistency of support across several corporate welfare policies. -
DACA
Republicans’ beliefs surrounding DACA. -
Debt Ceiling
Republicans’ beliefs surrounding the debt ceiling and the need for conditions. -
Deportation
Republicans’ beliefs surrounding the deportation of illegal immigrants. -
Election Fraud
Those who believe that voter fraud changed the outcome of the 2020 presidential election. -
Election Security
Those who believe that we should have safeguards such as voter ID and signature checks, and mostly not have elections take place over many weeks, but still try to make voting easy as well as secure. -
Election Steal
Those who believe President Trump won by significant margins in 2020 but that the election was stolen. -
Government Shutdowns
Republicans’ beliefs surrounding government shutdowns and the extent to which they are a cause for concern. -
Government Spending
Republicans’ beliefs surrounding the budget deficit and its value over defense and entitlement spending. -
Immigration Index
Republicans’ beliefs surrounding immigration policies. -
Infrastructure
Republicans’ beliefs surrounding government spending or the use of gas tax revenue to improve roads, highways, and airports. -
Insurance Mandators
Republicans who approve of the current law that prevents health insurance companies from raising insurance rates or denying coverage for Americans with pre-existing conditions, even if it causes other Americans to have higher rates and deductibles. -
Marijuana
Republicans’ beliefs surrounding marijuana use and its legality. -
Marriage
Republicans’ beliefs surrounding marriage laws. -
Medicaid Protectors
Republicans who want to protect federal funding for Medicaid, a government program that helps pay for healthcare for low income Americans. -
Monuments
Republicans’ beliefs surrounding the removal or preservation of Confederate monuments. -
National Security
Republicans’ beliefs surrounding national security and the extent to which America should involve itself with other countries. -
Obamacare Sympathizers
Republicans who believe it is the responsibility of the federal government to guarantee that everyone has health care coverage, and that we should protect the level of coverage and funding Obamacare provides. -
Political Knowledge Index
The extent to which Republican voters are politically informed. -
Privacy
Republicans’ beliefs surrounding privacy and its value when compared to security. -
Regulations
Republicans’ beliefs surrounding government regulation of business. -
Religious Tolerance
Republicans who are tolerant of Muslims and think the Islamic worldview does not encourage violence more than others. -
Reproductive Policies
Republicans’ beliefs surrounding abortion and its legality. -
School Choice
Republicans’ beliefs surrounding school choice and the use of vouchers. -
Taxes
Republicans’ beliefs surrounding tax rates. -
Tax Cutters
Republicans who are highly engaged in cutting taxes across the board. -
Term Limits
Republicans’ beliefs surrounding term limits for politicians. -
Trade
Republicans’ beliefs surrounding free trade and its implications for America.