WPA Intelligence Releases Bonfire

In God we trust. All others must bring data.

Data is complicated; we know. When your organization has hit the ground running and time is of the essence, you cannot afford to wait on anyone else. That’s why we created Bonfire.

Bonfire, WPAi’s no-nonsense, seriously innovative tool, is a data warehouse, visualization, and exploration platform. Bonfire will serve as the backbone for your data by integrating custom models, survey and consumer data, and all transactions in one easily accessible user interface.

Interactive features allow you to pull and manipulate data, see available segments, explore new models and segments from WPAi’s extensive, award-winning and industry-leading Data Dictionary, and export your data to use for custom audiences on your time.

In real time, you can download any of our three billion data points into your Arsenal using your credit card.

The data you need, right when you need it.

“It is more important than ever for organizations to quickly access their data in order to make real-time decisions, whether at 3 pm or 3 am. Powered by some of the most detailed and sophisticated voter modeling and audience-creation algorithms in the industry, Bonfire puts you in control, allowing you to update your data, enrich your intelligence, and make more effective decisions. Simply put, Bonfire delivers unrivaled intelligence that provides your cause or effort the edge it needs to succeed.” – Chris Wilson, CEO



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