National Electorate Segments

Registered voters classified as disengaged, that is, fairly unlikely to vote and lacking strong opinions.

Registered voters classified as Get Out The Vote targets. Lower turnout score than ITB, but if they vote, they will likely vote their respective party.

Registered voters classified as In-The-Bank voters. Party Base: high turnout probability and high ballot score.

Registered voters whose ballot score falls in the middle and have medium to high turnout scores. Requires some convincing.

Registered voters classified as “shore up” targets. Closer to the middle in ballot score, but worth some campaign outreach.

Voters’ views on the 2020 election and if voter fraud contributed to Trump’s loss.

Those likely to have voted for Trump in 2016 but Biden in 2020.