Cultural Tribalism

Voters who believe the world would be better if it were run by women.

Republican voters who are more likely to purchase products that have explicitly conservative branding.

Voters’ views on cryptocurrency.

Voters’ views on teaching gender ideology in schools (banned/accepted).

Voters who believe that so-called experts, such as journalists, professors, and scientists, are out-of-touch and are often wrong.

Those who believe our country was founded on a noble vision of freedom and equality and that our founders and their vision are worth honoring and protecting.

Voters’ beliefs surrounding guns and their use.

Those who believe that media bias means they need to seek out sources that agree with their worldview and spread that information to friends.

Voters who oppose racial preferences.

Voters who are emotionally committed to their pro-life ideology.

Voters who will support/oppose an issue or candidate due to President Trump’s endorsement.