Registered voters classified as disengaged, that is, fairly unlikely to vote and lacking strong opinions.
Core Action Universe - GOTV
Registered voters classified as Get Out The Vote targets. Lower turnout score than ITB, but if they vote, they will likely vote their respective party.
Core Action Universe - ITB
Registered voters classified as In-The-Bank voters. Party Base: high turnout probability and high ballot score.
Core Action Universe - Persuasion
Registered voters whose ballot score falls in the middle and have medium to high turnout scores. Requires some convincing.
Core Action Universe - Shore Up
Registered voters classified as “shore up” targets. Closer to the middle in ballot score, but worth some campaign outreach.