Trevor Smith, Ph.D., on the Flaws and Limitations of Public Polling

By: Cory Ross

It isn’t often that you will find a liberal Democrat and a conservative Republican agreeing. However, in this piece co-authored by Bradley Honan and WPAi’s Chief Research Officer Trevor Smith, we see that they can agree on one thing:

After the flawed media polls of 2016 and 2020, public-facing polling is in dire need of a re-boot.

In the first article of a two-part series written by the pair, the team highlights some of the flaws seen in 2016 and 2020. This informative piece from two experts in their field outlines what can cause a flawed poll, how media pollsters can avoid significant errors in their methodology, and what must be done to save media polling.

With innovative minds like Trevor Smith, Ph.D., at the helm, WPAi stays at the forefront of polling. Our methodology take these flaws into account, jumping ahead of shifts in the industry and providing our clients with the most accurate and up to date insights.

Read the article here