ShaferPeter Shafer

Chief Revenue Officer

Peter Shafer is the Chief Revenue Officer (CRO) for WPA Intelligence, a market leader in data and research. Shafer is recognized for his expertise in polling, market research, digital marketing communications and business development. Peter is a frequent commentator and speaker on data analytics, polling and research and the emergence of marketing and data sciences.

Most recently Peter was the EVP of Sales and Marketing at Prosper Group and Everest Communications. Peter founded and was President of RSSL Advisory, a strategic sales and marketing consultancy.

Peter was a Partner at the London-based Brunswick Group, Senior Vice President of Paris-based Toluna Group Limited, CEO of Washington-DC based KRC Research. In addition, Shafer worked in sales, marketing and media research for The Gallup Poll and The Harris Poll.

Peter has authored two books on process management and is a part-time Referee in the National Football League (NFL). He lives outside Baltimore, Maryland.