Big data is the new ground game – how Ted Cruz won Iowa

In the days proceeding the Iowa caucus, as the media fussed about the unpredictability of the horserace, confidence quietly swelled within the Cruz campaign. “Data,” said a high-level Cruz campaign operative on election night, “is huge.”

In fact, data was critical to Cruz’s win in the first vote of the 2016 campaign.

Read the article on Tech Republic here.