Since 1998, WPAi has been a leading provider of political intelligence for campaigns from
President to Governor and U.S. Senate to Mayor and City Council in all 50 states and several foreign countries. In the 2015-2016 election cycle, 87% of WPAi clients won. WPAi clients’ win ratio has exceeded the standard by double digits for four straight political cycles.

WPAi has been nationally recognized for providing cutting edge intelligence to help our clients win. The American Association of Political Consultants (AAPC) awarded a “Pollie” to WPAi for our Predictive Analytics and Adaptive Sampling techniques. The award highlighted the advanced methodologies which allowed us to buck national intelligence trends and deliver industry-leading results.

In addition to our political and policy intelligence, WPAi has provided intelligence for more than 120 Fortune 500 corporations, donor intelligence for more than 250 of the largest and most successful not-for-profit organizations around the country, as well as member and program intelligence for many professional associations, trade groups, and institutions.


Hopefully it was clear in 2017 we changed our name from WPA Opinion Research to WPA Intelligence We did this for the simple reason that our former name no longer truly described our mission, as analytics and technology now account for as much, if not more, of our offering as research.

But the name change generated far less feedback than our adoption of the icosahedron as our corporate icon.

While the icosahedron itself is a symbol of mathematics and possesses elegant properties of multidimensional data and their applications, our icosahedron is unique. It is a replica of the version drawn by Leonardo da Vinci for Luca Pacioli’s book on the Golden Ratio (or Divine Proportion depending of the translation).

The icosahedron was one of a series of mathematical shapes drawn for Pacioli and, interestingly, these 60 illustrations were the only drawing by da Vinci published during his life.

But ours is, of course, altered with the addition of neural networks – combining the origins of our work with the modern applications of machine learning and artificial intelligence.

But, why da Vinci’s icosahedron?

In Part because the shape represents geometry with continuous quantity and in part because it pays homage to da Vinci that man who, while not a true mathematician (he admitted to struggling with Pacioli’s teachings), saw patterns in nature, combined observations with experiments to reach conclusions and, perhaps most endearing to us at WPAi, had a unique willingness to question established dogma.

Da Vinci discerned reoccurring themes and pushed himself to look at everyday happening with a unique intensity. Leonardo recognized that math was the language that nature uses to write her laws and that there is no certainty where math cannot be applied to achieve understanding.

To us there is no better representation to our mission at WPA Intelligence than this illustration and the understanding of what led da Vinci to draw it for his math tutor, and good fiend, Luca Pacioli.

Carthago delenda est!